Evening event "Successful employer marketing"

In order to be able to attract skilled workers, it is important in today's working world to be perceived as an attractive employer. An essential factor for the attractiveness of a company is communication. With various measures in employer marketing, also known as employer branding, companies can position themselves as attractive employers and stand out from the competition on the job market. The SME Impulse event on Wednesday, 27 November, is dedicated to the topic of "Successful employer marketing" and the role played by the company's own employees. In addition to presentations (Maurus Blumenthal, Alexander Villiger and Pascal Faeh), three practical examples from Graubünden companies (Zindel United, Inventx and Schweizerhof Lenzerheide) will be presented. The event, which is organised by the BGV together with the Plessur region, starts at 5.30 p.m. and concludes with a networking aperitif.